The Minister of Tourism, Arts and Culture, Catherine Abelema Afeku says Ghana film industry would not be called Gollywood as stakeholders reject the name.

The Minister said a name opposed by many or given by just one person could not be accepted as the whole industry’s name.

Speaking to News at 7 on the Baffour Gyawu’s show, Catherine Afeku said a new name has been chosen after several consultations with stakeholders and all film associations in the country.

“We have come up with a new name and everyone agreed to it. So we have rebranded again from Gollywood and now its AWUWOOD” – the minister said.

According to the minister, Awu and wood come together to form Awuwood. Awu in akan means dead.

“THe industry is a dead one” – Catherine Afeku added.